On Healthy Living

The Federal Trade Commission has said the National Dairy Council will stop running advertisements saying that consuming three dairy products a day can help people lose weight.

The Physicians Committee for Responsible Medicine, a group that supports a vegan diet, had complained about the advertisements in 2005, saying the claims that dairy products helped people burn more fat weren’t supported by science and that the ads had misleading claims.

The FTC did not require the Dairy Council to stop running the ads, but the group has said it will revamp its message, though it still supports the science that was behind the original ads. New ads will focus on how dairy can help support a healthy lifestyle and will not include claims about weight loss.

The US Department of Agriculture approved the ads but says it does not object to pulling back from the claims about weight loss. Recent changes in the nutritional guidelines for Americans encourage eating three servings of dairy a day.

To find out more about the benefits of milk and dairy that aren’t related to weight loss, check out Think about your drink.

Sarah White wrote this on May 11th, 2007 and filed it under Healthy Living, Healthy Eating, Health Foods, Weight Loss |