On Healthy Living

The energy drink Cocaine is being pulled from stores shelves after the company failed to reply to a complaint from the Food and Drug Administration.

The FDA said the company was marketing the drink as an alternative to illegal drugs with phrases like “Liquid Cocaine” and “Speed in a Can” on its website. The company said that was like saying “celibacy is an alternative to premarital sex” and that everyone knows they are not the same thing.

The company said it would like to keep the name but will change the name to avoid legal action. A new name should be announced within a week, and the company hopes to have the product back on the market in a few weeks.

Several states had already taken action to halt the sale of Cocaine in their states, and distributors and retailers in Connecticut can return unsold product for a full refund because the company did not properly register the beverage in that state.

A company spokesperson said there are no illegal drugs in Cocaine and that their customers are not drug users, but they did like the tongue-in-cheek name.

Sarah White wrote this on May 8th, 2007 and filed it under Healthy Living, Diet & Exercise, Diet Products |