On Healthy Living

Here’s one for the truth is stranger than fiction category: Muhammad Ali, boxing champ and Parkinson’s victim, is starting a line of healthy snacks for kids.

Know as GOAT (for “greatest of all time”) snacks, they will be on the market next year. None of the snacks will have more than 150 calories, and they are all filled with vitamins and nutrients.

The idea is to use Ali’s superstar status to combat childhood obesity by encouraging kids to snack on boxing glove and punch bag shaped treats in flavors such as buffalo wings, cole slaw and corn. Fruit snacks will also be part of the line.

While it’s wonderful that a famous face will be linked to a healthier snack choice for kids, I can’t imagine how they are going to market this stuff with Ali, given that he has great difficulty expressing himself because of his Parkinson’s. Hopefully the marketers will work hard to educate people about childhood obesity and helping kids be healthier can be another part of Ali’s larger-than-life legacy.

(Source: New York Times)

Sarah White wrote this on June 28th, 2006 and filed it under Healthy Living, Diet & Exercise, Health Foods |